Reuters completely stories Twitter struggles to maintain its most lively customers engaged forward of Musk deal – Reuters Information Company

Enterprise & Finance

Reuters completely reported the deterioration of Twitter’s service, days forward of Elon Musk’s $44 billion deal to purchase the social media platform. Based mostly on inner paperwork, reviewed by Reuters, the report examined how Twitter has struggled to maintain its most lively customers — and largest driver of income —engaged. These customers, who account for the overwhelming majority of tweets on the service, are additionally more and more much less involved in information and leisure and have shifted their consideration to pornography and crypto. The findings underscore the myriad of challenges Musk will face to restructure the corporate. 

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