Geo Information turns into PCB’s official content material accomplice
LAHORE: The Pakistan Cricket Board (PCB) is happy to announce that Unbiased Media Company (IMC) has develop into profitable in bidding for PCB’s Official Content material Partnership Rights following a clear, open and truthful tender course of.
By way of this partnership, IMC’s TV Information Channel, Geo Information, may have non-news entry to all unique content material within the interval between September 2022 and August 2023.
This features a choose variety of interviews with elite gamers/coaches/PCB officers, behind the scene footage, one-on-one interviews with star performers of the day from residence worldwide matches, 120 seconds of match highlights (for editorial functions solely) and entry to the sector of play on coaching periods just for filming functions.
From the PCB’s perspective, this partnership will convey the Pakistan cricket followers nearer to the sport via well timed, correct and fact-based data and analyses about Pakistan cricket affairs, each home and worldwide, which, in flip, will contribute considerably within the picture and profile constructing of the present and future stars, in addition to defending, selling and enhancing the Pakistan cricket model.
Of specific focus for each side might be enhanced reporting and details about grassroots/pathways cricket, ladies’s cricket, home occasions and different PCB initiatives, as such because the Pakistan Cricket Basis and growth programmes.
Welcoming Geo Information, the PCB stated: “Cricket unites our nation and might be the one nationwide model that’s recognised, revered, adopted and admired the world over.
“As such, it’s the PCB’s obligation and duty to guard, promote and strengthen its picture, profile and popularity in order that Pakistan cricket continues to develop, develop and thrive.”
“On this background, we’re delighted to have Geo Information as our Official Content material Companion. By way of this partnership, the PCB goals to convey its cricket followers nearer to the sport by maintaining them abreast of all developments. The PCB already has a powerful and highly effective presence on the digital media, and we’re assured that after having Geo Information on its facet, the PCB will have the ability to additional maximise its messages, present correct/fact-based data to its followers and entice new audiences.”
“The PCB congratulates Geo Information on turning into its first-ever Official Content material Companion and goals to work nearer with it in the most effective curiosity of cricket and all its stakeholders.”
Sharing their pleasure, Geo Information stated: “Because the pioneer of sports activities protection and sporting tradition in Pakistan, Geo Information is happy to enter this partnership as PCB’s Official Content material Companion. This partnership means Geo Information will develop into a one-stop store for genuine information/analyses for Pakistan cricket followers and followers.
“This, we consider, will present us with a chance to additional minimise the hole between followers and Pakistan cricketers. We stay up for our mutual reason for uplifting the worldwide picture of the PCB, its initiatives and enhancements, and, most significantly, all its cricketers in an effort to make them greater and extra profitable international manufacturers.”